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Chapter 18 Flashcards | Quizlet
Advertising in which medium relies on a mix of visual and auditory techniques? a. television b. radio c. magazines d. direct marketing e. Newspapers.
Missing: MAILBOX/ ‎UPDAYED ‎CURRENTEVENTS ‎SAVINGS ‎MARDI ‎GRAS ‎ASSUMED
IMC final 18-20 Flashcards | Quizlet
A type of marketing where the manufacturer directs personal selling, trade advertising, and trade-oriented promotions to wholesalers and retailers is called.
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What are the four components of the AIDA concept check all that apply?
The stages are Attention, Interest, Desire, and Action (AIDA). During these four stages, your content will ideally attract attention to your brand, generate interest in your product or service, stimulate a desire for it, and spur action to try or buy it.Jul 22, 2021
https://blog.hubspot.com › marketing

The AIDA Model: A Proven Framework for Converting ...

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When analyzing the immediate environment in the macro environment Marketers must be careful to keep the firm at the center of all analysis?
When analyzing the immediate environment and the macroenvironment, marketers must be careful to keep the firm at the center of all analyses. In the immediate environment, the competition has no effect on consumers.
https://quizlet.com › marketing-ch-5...

Marketing ch 5 Flashcards | Quizlet

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What are the five techniques of sales promotion?
The techniques of promotion used are-free samples, contests, coupons, demonstrations, price reductions, counter- display cards, etc. Free samples are distributed among the prospects to arouse interest. Sales contests are conducted to attract new customers or to introduce new products.
https://www.businessmanagementideas.com › ...

Sales Promotion: Objectives, Importance, Techniques, ...

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What are the sales promotion methods?
The Top 10 Most Popular Types of Sales Promotions
  1. Discounted products. Adding a discount to your products is possibly the most popular type of promotion. ...
  2. Free Shipping/Free Returns. ...
  3. Flash Sale. ...
  4. Buy More, Save More. ...
  5. Product Giveaways/Branded Gifts. ...
  6. Loyalty Points. ...
  7. Coupon Giveaway. ...
  8. Competitions.
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May 28, 2020
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